Interview: Kim Starr Wise Florals

Interview: Kim Starr Wise Florals

Kim Starr Wise Florals

 

Kim Starr Wise is no stranger to the ALH blog. Her amazing floral designs are featured in one of our most popular posts of all times, a swamp inspired photo shoot she did with Mrs. Vintage and P.S. Creative. In running one of the most amazing and modern floral shops in New Orleans she’s quickly become known as the go-to lady for inspiring and beautiful arrangements. Most recently, she’s worked on big Superbowl events, Tales of the Cocktail, and the wedding of celeb Lake Bell at the Marigny Opera House here in NOLA. So of course I jumped at the chance to scope out how Kim works her magic. What I found was a great space in Uptown that serves as her home and work studio. The old building is filled to the brim with vases, shelves of ribbon and, of course, blooms of every shade and fragrance. Kim’s creativity thrives on the challenge of creating something unique, while using natural and unusual materials (I spotted vases wrapped in leather belts at one point!). Her team also supplies linens and can help create, or work with,  the overall feel of any event.  They’ve even designed some ‘veggie jewelry’ for a photo shoot of Poppy Tooker by Dark Roux.  I knew I’d found a kindred decorating spirit when she showed me the old Book of Beatles she’d found in NYC complete with paintings of the beutiful bugs on half its pages. I nearly died when she told me she was ripping them out to frame them all. A woman after my own heart, indeed.

Kim Starr Wise Florals

Kim Starr Wise Florals
You’ve become one of the ladies to know here in NOLA when it comes to floral needs for weddings and events. How’d you get your start?

I like to tell people I have green blood!  I have great aunts and uncles who had rose farms and flowers in Ohio. My father is a landscaper and my mom worked in a florist when I was a little girl.  So it really came naturally to me.  I started working in the floral department in high school and when I was in college worked in one of the oldest flower shops in NYC (three generations owned).  I moved around to a few different shops, honing my craft and ended up working in wholesale market on 28th Street in New York. That is where I was able to really grasp how amazing the industry is – there’s so much interesting product to work with –  and I met all the large event designers in New York like David Beahm, Preston Bailey, David Tutera and had the opportunity to work with them as a designer.

What’s your favorite part of your job?
Creating the look…  sitting with my client and dreaming up the possibilities.  I love it when there are stars in their eyes and a beaming smile follows. If they’re excited, I’m excited.

You spend your days making everything looks stylish and beautiful. Can you describe your own personal style for us?
I like a mixture of modern and vintage.  My home is a large 1000 sq ft loft like space that is very open.  I have interesting art on the walls that range from pictures of flowers to graffiti prints.  And I collect vintage “head vases”- they are containers women would receive with a plant or small nosegay of flowers in them.  My style overall is still pretty Urban… my wardrobe is over 50% black.  : )

Kim Starr Wise Florals

Kim Starr Wise Florals
What about your work style? Do you work best with a clean and sparse space? Or are you better with loads of inspiration pieces pilled around you?
I am much better with loads of inspiration.  I often get stuck creatively and I’ll walk around Magazine Street, going in and out of the antique shops and stores.  I thrive on visual stimulation.

What advice would you offer other women looking to start their own business?
Make sure you have a niche market.  Hone your craft.  Learn your target industry inside and out.  Know your competition and always pay attention to up and coming competitors.  Be prepared to work harder that you’ve ever worked in your life.  Be kind and respect your employees. Value your peers.  Be willing to adapt and change.  BE PASSIONATE ABOUT WHAT YOU DO!!

If you didn’t live in New Orleans, where would you live?
In my heart of hearts, Brooklyn, New York.  I’d like to have dual residency, please!  And then add Europe to the list. (Triple residency!)

 

This post originally appeared on A-Little-Happy.com, a website I founded that served as a site to inspire creatives & entrepreneurs to obtain a better work-life balance. The site garnered over 78,000 views. It has since been discontinued. 
Interview: Mignon Faget

Interview: Mignon Faget

Mignon Faget

 

Last week Hattie, Julia and I were treated to a most inspiring peek inside the creative world of Mignon Faget. Since I can remember, my grandmother, aunts, mother and just about every New Orleans lady I can recall has worn, adored and raved about Mignon Faget’s jewelry and home designs. A New Orleans legend, Mignon got her start in her native NOLA back in 1969 with the launch of her first ready-to-wear collection. Inspired by nature and architecture, her designs have gained recognition across the country. As a woman entrepreneur, Mignon paved the way for creative ladies here in the Crescent City. Also, turns out she was the first person ever to advertise on streetcars on the St. Charles line!

After touring her space (OMG her office!) and trying on some of her and her son’s designs we sat down with Mignon to get the scoop on what inspires her. Enjoy!

 

Mignon Faget


You’ve become such an iconic style, especially in New Orleans. How do you stay inspired each day?

I stay tuned to things of interest and things of concern and things of beauty.

As you know, we like to feature woman-owned businesses on A Little Happy. As a woman who runs her own show, what advice would you offer to other women entrepreneurs?

Invent an idea based on what you love to do or touch or hear.

Can you describe your style for us?

Simplicity and quality elegance and always some whimsy!

 

This post originally appeared on A-Little-Happy.com, a website I founded that served as a site to inspire creatives & entrepreneurs to obtain a better work-life balance. The site garnered over 78,000 views. It has since been discontinued. 
Bayou Cribs: In shared workspace Beta, design fuels creativity

Bayou Cribs: In shared workspace Beta, design fuels creativity

*This article originally appeared on Silicon Bayou News.

 

Beta |Shared Workspace |Dominique Ellis |Silicon Bayou NewsWhen it comes to shared workspaces, should form follow function? Or can design and form actually fuel innovation and creativity? That question is being answered right here in downtown New Orleans, on the second floor of the Maritime Building.

Beta, which is owned and operated by local architecture and development firm Wisznia, boasts swanky design tailored to the needs of the “modern professional”. The space, with its amazing sun drenched views of Carondolet Street, offers 20 workstations and 8 semi-private offices. It has all the amenities you might expect from a shared office space – a kitchen, boardroom, printing station, Wi-Fi, and common seating area. Keeping the lifestyle of the entrepreneur in mind, Wisznia also added some additional perks for residents which include full access to the building’s gym, sauna, and pool as well as discounts on coffee and lunch at Merchant, a luxury café on the ground floor of the building which has become a networking hotspot for the young business class of New Orleans.

What sets beta apart however, is their design conscious, work-and-let-work approach to their tenants. By simply building a sleek and conducive space, beta’s managers have found that they’ve attracted a junior level of entrepreneurs and businesses – professionals who have an established brand and know how to market  and manage it but are still not large enough to justify renting an entire office.

“The space is named beta because it’s just that – a project in its beta stage,” explains Chris Brancato, Wisznia’s Director of Special Projects. “What started as a development problem for us was solved through architecture and design and we’ve ended up attracting a highly creative class of residents.

Many of the space’s residents say beta’s design was what initially attracted them to rent an office.

“It’s a different vibe here from other shared offices I’ve looked into. In other spaces I felt like you had to join a community to be part of the space and I felt like I had people looking over my shoulder all the time. I like the privacy here and the clean professional space,” says Laurie Dickson of Noble Mouse, a digital ad agency that is the most recent addition to beta.

“Because our main offices are in LA, we often have studio exec types come in and they want to see a clean, modern work space. We have that here. The rooftop conference room and amenities are impressive to my clients. After all, you don’t want to look like a start-up even if you are one and beta gives us a professional looking edge,” says Dickson.

Beta offers a design-forward common area for tenants.
Beta offers a design-forward common area for tenants.

Another tenant, Robert Lewis, suggested setting up the first U.S. offices of Madrid-based tour bus company, Bus Vision, in beta to his executives and they were immediately on board.

“The space is very conducive to our work and allows us to be centrally located in the city,” says Lewis. “Our CEOs come to visit from Spain and love the eye catching appeal of the space.”

Brancato says that initially their main focus was on the nuts and bolts of the space itself rather than creating a community. The result has been an interesting turn in the evolution of beta. Tenants can have privacy if they want it, but the space also lends itself to continuous collaboration if that’s what residents are seeking.

In just under a year since opening, beta is now at 70% occupancy and has attracted a different blend of professionals and businesses. At beta, the space has allowed the tenants to drive their own inter-office community and this self-created free flow of ideas has given birth to some amazing partnerships.

“Through having our office here we’ve developed relationships with numerous vendors, partners and sponsors for New Orleans Fashion Week,” says Lauren Lagarde, the Public Relations Advisor to the New Orleans Fashion Council. As one of the original tenants, the NOFC has utilized the space in multiple ways.

“Beta is perfect for us because we have a large team at times,” says Lagarde. At the height of Fashion Week, the NOFC held seminars for bloggers and had interns operating out of shared workspaces. When business is quieter they manage the council out of a private office that seats three.

Additionally, one of the unexpected benefits of beta has been the reverse inspiration it has fueled for Wisznia.

“There are so many amazing start-ups and innovators in the space now,” says Brancato, who notes that Wisznia has enjoyed tapping this resource as the space has grown. “We have ended up doing business with many of them.”

Utilizing the close proximity to the creatives in the space, Wisznia has partnered with beta tenants to work on press outreach, social media, and wireless solutions for their many buildings.

Lauren Lagarde enjoys the customized office space she shares with the NOFC team.
Lauren Lagarde enjoys the customized office space she shares with the NOFC team.

Beta has even worked with one of its long time tenants, Apptitude, to develop its own app for iPhone and iPad. The app allows tenants to connect with each other and easily facilitates partnership abilities between companies. The NOFC even partnered with Apptitude to build out a special portion of the app to allow bloggers to easily access all their info during Fashion Week.

The app also serves as the office administrator, allowing tenants to book the conference room remotely or a workstation for a day, access printing and wireless info, and connect with Wisznia directly.

“I love having my company based in beta,” says Apptitude’s founder Chris Boyd. “Through developing this app for the space I’ve gotten to work with so many smart, savvy, talented people.  I love the view, the ambiance. And I have access to lots of people in areas of expertise that complement my own.”

Beta is accepting new tenants daily. You can check out their website www.betaneworleans.com for more info and to request a tour of the space.

Help Me Help You: A Digital Marketer’s Plea

*This post originally appeared on Talent Zoo’s Beneah The Brand blog.

 

It’s one of the great scenes in Jerry Maguire. We all know it. Jerry is standing there in the locker room, at his wits’ end, begging a towel-clad football player to please for the love of God just give him something to work with.

It’s not uncommon for marketers, especially those working in digital marketing, to find themselves in a similar situation. A client wants something up: a Facebook Page, a website, that promotion they’re launching on Twitter, etc. NOW.

“I need this like yesterday,” they say to you. And being the speedy workaholic that you are, you clear your schedule to make it happen. The problem is that the project can’t be completed until all content and collateral has been finalized and reviewed by that same pushy client (or simply just sent to you).

And herein lies the problem. They want it now. They think that building out a promotion on a Facebook page takes mere minutes, so despite your better judgment, you say “Okay.” Then, you get bupkis. No copy approved, no images agreed upon, no idea of what you’re supposed to do next. It’s enough to leave you standing there waving your arms and screaming that phrase we’ve all come to know too well. “Help me, Help YOU!”

The thing is, it’s only natural. Social media and marketing these days happens at lightening speeds and small businesses, which many new digital marketing clients are, are notorious for dragging their feet when it comes to marketing. They, like us, have almost too much on their plates. And really, it’s nobody’s fault.

So how to ease both parties through this without someone ending up hanging from the proverbial thread?

The answer is simple — honesty. I’ve found that most of my clients recommend my services to others for two main reasons – I’m prompt in my response time and I’m upfront about EVERYTHING. Can I get you a Facebook page built out in two days and launch a promotion straight away? Yes, but it will be a quick and dirty and they’re going to have to be on call to approve content.

Helping a client prioritize falls under the digital marketer’s job description all too often. Sometimes the biggest service you can provide is assisting them in weighing their options. Do you want this campaign launched in two days? What’s more important to you, that it’s up fast or that it has all the bells and whistles you want?

Just because something is digital and instantaneous doesn’t mean the work behind it necessarily is. Making it clear (in a nice and professional way) that putting a rush on something also means a client may have to pitch in as well is what makes operations run smoothly. At the end of the day, people appreciate knowing what to expect from a project. Communication is the key to helping them help you help them. And that’s how great digital campaigns are created.

The #1 Way To Ruin Your Brand

*This post originally appeared on Talent Zoo’s Beneah The Brand blog.

 

It’s a fact; branding is always changing. With the consistent innovation of technology and new ways to reach a target audience, the rules are constantly evolving. Your brand is about more than fancy logos and slogans. It’s about the personality of your company. When it comes to using branding to close a new client, however, some things, like what NOT to do, remain steadfast.

The fundamentals of making a name for yourself and standing apart from the competition are simple and, one would assume, basic common sense. So it comes as no surprise that one of the biggest, all-time, don’t-even-go-there no-nos of business branding is…being unresponsive. While this may seem like common sense, the stats on how many professionals and businesses fail on the communication front aren’t pretty. With mobile-phone technology and social media, there’s no excuse for unresponsiveness.

Going to be late to a meeting? Send a text message to the other attendees. Missed an appointment? Apologize profusely in an email. Received a question from a prospect that you can’t answer right away? Shoot them a message saying you’re working on it and will be with them shortly. At the end of the day, people just want to know that they’re being heard, and with Twitter, Facebook, email, and text messages literally at your fingertips, there’s no reason they can’t get that reassurance.

An article from Entrepreneur on the “25 Common Characteristics of Successful Entrepreneurs” listed being accessible and building a solid reputation right next to each other. You can’t build a solid reputation if you’re not accessible. As the article says, “We’re living in a time when we all expect our fast-food lunch at the drive-thru window to be ready in mere minutes, our dry cleaning to be ready for pick-up on the same day, our money to be available at the cash machine, and our pizza delivered in 30 minutes or it’s free. You see the pattern developing — you must make it as easy as you can for people to do business with you, regardless of the business you operate.”

Unresponsiveness reflects badly on a brand. Time is money, and when potential clients feel that theirs is not being respected that negative image can stick in their minds forever. Just like in customer service, branding is all about making the client know you understand where they’re coming from.

As businessman extraordinaire Richard Branson has said, “Business opportunities are like buses; there’s always another one coming.” If a brand is unresponsive and leaves potential clients waiting around for a reply, they may just use that time to find someone who will answer them.

Bolster Your Brand With Gratitude

*This post originally appeared on Talent Zoo’s Beneah The Brand blog.

 

“Thank you.” It’s a simple enough term of endearment and one that companies have long sought to incorporate into their branding strategies. Thanking customers for their patronage is nothing new, but as more companies include social media into their business plans, they’re looking for smart ways to leverage the medium to keep customers happy and coming back for more.

Happy customers may be the hallmark of a well-executed brand, but reaching this goal isn’t done with just a fancy-schmancy logo or that oh so witty slogan. Branding takes work. These days everyone is buzzing about building a community online of loyal, engaged customers. In the new age of cross-channel marketing strategies and word-of-mouse campaigning (you read that right) it’s more important than ever for companies to identify their brand evangelists. You may market your brand, but it’s your customers that proliferate your message.

Let’s face it: everyone likes to feel special. When customers feel they are valued, they’re more likely to remain loyal to your brand. Loyalty-based programs do a great job of giving customers the warm fuzzies and keeping them as repeat customers, but rewarding them for their assistance in getting your message out into the world makes them feel like they’re part of the VIP group. So why not take that loyalty program one step further and make those thank-yous work for you?

Creating a loyal customer base is just half the battle. The key is to target your top customers, those who generate the most buzz about your brand, and leverage their influence on others to reach more customers. In order to do this you have to show some gratitude. It’s not enough just to send your repeat customers a token of gratitude for their patronage. Make your customers work for you.

Social media is a great platform for taking your loyalty marketing to the next level. Targeting your most influential customers with a share incentive promotion that rewards those with the highest influence over their networks can allow you reach new potential customers that your marketing efforts may not have otherwise touched.

The golden rule may be “Do unto others as you would have them do unto you,” but branding strategies should take that one step further. Have customers AND their social media networks do unto you. What do you have to lose? By utilizing the tools of social media and marketing technology platforms, companies can identify, target, and leverage their top evangelists, making social media more than just a place to engage with customers. With the right campaign it can become a place to gain new ones.

The Rules Of Branding

The Rules Of Branding

*This post originally appeared on Talent Zoo’s Beneah The Brand blog.

 

Branding. It’s what smart businesses do when taking their marketing to the next level is the order of the day. Whether developed in-house or through an agency, crafting a public image and personality for a company is a vital step on the road to a business’s success. But there’s more to branding than getting your message broadcasted the right way. It’s not enough to put a message out there. When crafting your brand you have to abide by the same rules instilled in us from grade school. It’s time for some class rules.

Rule 1: Listen
Branding is a two-way communication. As my father likes to say: “When in doubt, shut up and listen.” Not listening to your customers can alienate them faster than an advertising campaign gone wrong. Just like grade school, everyone wants their voice heard. By taking into account customers’ thoughts and opinions, businesses can invoke a feeling of inclusion, which in turn ups the possibility of instilling brand loyalty in the future.

Smart companies, like Domino’s, are using the process of listening to their customers as a rebranding opportunity in itself. The pizza giant, aware of their flailing corporate image, turned the tables on their brand and started engaging customers to better the brand, asking patrons to rate their service, send in pictures of the pizzas delivered to their houses, and post reviews, whether positive or negative, on their company website, Twitter, and even on a billboard in Times Square. Now that says, “We hear you!”

Another classic example is the much talked, blogged, and tweeted about Gap logo incident a few months ago. When the mega-brand tried to change their logo, their customers spoke up, voicing their overwhelming disappointment in the change. Putting their social media networks to good use, the company didn’t just listen to their audience; they engaged them and asked further questions until they got it right. The resulting dialogues ended up re-endearing the company to customers who’d they lost touch with over the years. Since then the company has been continuing their redesign and getting back to the basics of what made them great to begin with.

Rule 2: Practice Makes Perfect
You have to practice what you preach. Saying your brand is one thing and not delivering on that message is just another way to alienate your customers. It’s something to consider, especially in these hard economic times.

Can branding be effective without taking into account what customers want? Of course not. Promising one thing because it’s what customers want to hear and failing to deliver is worse than not promising anything at all. Customers feel lied to. What’s worse, if customers feel a promise has been broken, they’re more likely to take to the social media airwaves and post negatively about your company. Small businesses are more susceptible to this pratfall.

Rule 3: Patience is a Virtue
Customer loyalty doesn’t happen overnight. A shiny new ad campaign may bring in a handful of new customers, but it’s their experience with your company that keeps them coming back. Flip-flopping tactics and redesigning your image every few months confuses people more than catches their eye. Customers flock to the familiar. They like to know what they can expect from you.

The easiest example of this is Apple. People just don’t love their MacBooks and iPads. They love the brand, its design, and the language it uses when talking with their customers. They love the hip, non-corporate persona of the company instilled from day one by the now-retired Steve Jobs.

When crafting a brand, it’s important to take your time and think its implementation all the way through. Then dig in for the long haul and stick with it. Having patience and faith in your brand is paramount. After all, if you don’t feel strongly enough to stand by it, why should your customers?

Getting the Most out of Cross Channel Marketing – A Lesson in New Lead Generation

 

*This post originally appeared on Talent Zoo’s Beneah The Brand blog.

 

Cross channel marketing. We all know we’re supposed to be doing it. Facebook pages promotions and ads, sponsored Tweets, pay per click ads, email campaigns, direct mail, billboards, QR codes — any combination of these marketing channels can be leveraged together to build a greater awareness of a brand or movement and funnel potential customers through one location. It all sounds so perfect and modern. But is your cross channel marketing campaign really working for you?

Sure, you’re reaching multiple audiences through a variety of mediums. But are you retaining those customers? Can socially integrated marketing campaigns really be used for lead generation? You bet your sweet TweetDeck they can.

A quick Google search of using social media for lead generation will lead you to a plethora of articles on how to engage new potential customers from your Facebook page and Twitter or how to successfully host a promotion on social media networks. This is all well and good, but it’s not necessarily taking social media to the level of lead gen that it can potentially reach.

Lets step outside the box here for a moment and think this through. Rather than just posting content (engaging though it may be) to a Facebook page, why not leverage your Facebook fans and email newsletters followers to do some marketing for you? It’s possible — you just need the right tools.

There are several top brands out there that have latched on to this notion. The online electronic retail powerhouse Newegg.com recently won the Adweek award for Best Media Plan of the Year for its Mancave Madness campaign. In it, Newegg launched a successful cross channel marketing campaign that managed to bring in over 200,000 new customers to their site and customer database.

What gave the campaign wings, however, was its integration of SaaS marketing technology Dukky. By utilizing Dukky’s Viral Peer Sharing technology, Newegg was able to leverage its current followers to blast their message and promotion to their social networks, allowing the company to meet customers it had never had access to before. A whopping 32% of the total entries came through social shares. And Newegg was able to track those new customers in real time and add them to their customer database for later marketing efforts.

It’s important to remember in social media marketing that the process isn’t over just because someone saw your ad or liked your page. Yes, consistent engagement of a fan base is the key to any successful online branding these days, but social media can be used to reach past your existing followers and bring in new ones. Word of mouth has become word of mouse. Don’t just engage with your customers; leverage them and their influence over their social networks. It’s possible to utilize these tactics to grow a customer database; you just need the right tools for the job.

Apple And The Power Of Listening

*This post originally appeared on Talent Zoo’s Beneah The Brand blog.

 

 

Finding your niche is the goal of any brand. With the death of Steve Jobs (may his greatness be always remembered) there is a plethora of articles and blogs out on Apple’s branding tactics over the years and how those efforts helped to grow one of the most successful and well-recognized companies throughout the world.

We all remember those first commercials for the iPod, with the colorful outlines of dancers breaking it down to The Fratellis and Jets tunes. They made us all want to run out and be one of the cool kids with the white earbud cords hanging around our necks. Not to mention the epic success of Justin Long’s Mac vs. PC commercials.

One of the best things a company can do is listen to its customers. Apple took this one step further and really got into the psyche of not only their current customers but the people who wanted a personal computer yet just didn’t fit the PC mold. They listened and they gave them a better option.

Mashable reported this morning that a new study has shown that Apple users are more generous than their PC, Android, and Blackberry counterparts when it comes to giving to charity and social causes. Part of branding is taking that sort of data and applying it to your marketing tactics. The study found that while “the world’s 400 million Windows users donate more than its 80 million Apple users in total, but the Apple users take a 20% share of all donations — twice their share of the market.”

So what does this say about a brand’s followers? Sure, Windows users may outnumber Apple users and they may, in total, give more in donations. The difference is that a majority of those PC user donations come from a small group of people, while Apple users on the whole give more as group. Apple users are a more generous crowd, plugged into social matters and causes that they feel deserve their support.

Apple has cultivated and grown its brand and taken a generation of lifelong customers along with it. By honing in on not just the purchasing preferences but also the lifestyle choices, personalities, and passions of its customers Apple has become one of the most successful brands of all time, causing people to distinguish themselves as Mac users.

Has your brand listened to its customers lately? Really listened? Do you know their personalities? Getting to know them could just be the key to your success.

How to Build Your Brand Online and Survive the Holidays

*This post originally appeared on Talent Zoo’s Beneah The Brand blog.

 

With the passing of Thanksgiving, the holiday season is fully upon us. With nagging in-laws and diet-breaking temptations everywhere you turn, surviving the season can be tricky. Building a strong brand presence through social media is no different. How much is too much? When is the best time to share that big news?

Luckily, the same rules for making it through this season can be applied to increasing your brand’s recognition on social networks. Here’s five things to remember to ensure your brand survives online.

1. Not every comment is a nice one.
Every family has a zinger — that one member that somehow manages to pay you a backhanded compliment that gets your blood boiling. Negative comments on your brand’s Facebook page are no different. If you have an engaged social media community, from time to time you’re going to get some not-so-lovely kickback. Instead of seeing it as negative attention, smart brands see this as an opportunity. By addressing negativity in an open, humble, and honest manner you increase your chances of endearing an upset customer to your brand.

2. Pace yourself.
Just like getting through that enormous holiday, meal social media is a marathon, not a sprint.  Blasting your social networks with incessant posts about your current promotion can end up upsetting your community. Social media success and growth doesn’t happen overnight. Keeping your pace slow and steady is a surefire way to reach your ultimate goal, whether that goal is increasing your online social media community or your Gran’s apple pie.

3. Timing is everything.
We’ve all been there. You’re sitting around the dinner table telling the epic story of how you scored that big promotion this year. Just as you reach the punch line, your cousin bursts in, announces she’s engaged, and steals your thunder. Moment over. Steam gone. Story ruined. If you’ve got a special message that you want to get great exposure for on your social networks, do your homework first. Posting at the right time is essential for maximum exposure on social media. Check out the research on the best times to post on Facebook, Twitter, and other networks and get cracking.

4. First impressions are everything.
So you’ve finally got the special someone you want to bring home for the holidays to meet the family. This nerve-wracking rite of passage is almost entirely based off of first impressions. When building out your brand’s social media presence, the landing page is the image that makes or breaks your brand. Make sure it’s a good one.

5. It’s all about family.
Despite the hassle that comes with it, the holiday rush and stress all seem worth it when you’re finally all gathered under one roof, celebrating and strengthening relationships that will last for years. Taking the time to engage and converse with your followers lays the foundation for a strong brand online. Get personal. Talk it out. The results can only be good.