At the last Creative Collaborative meet-up I had a chat with a few lady entrepreneurs about how to utilize social media to improve your marketing while maintaining a personal touch. Being from the South, it’s important to me to ensure that everyone feels like they’re getting the friends and family treatment.
How’s it done? Listen to your good Southern mother and grandmother and apply their time-honored manners to your business model. Here’s the cheat sheet of good Southern manners for business.
1) Don’t forget to write Thank Yous
When I was little I was taught the proper etiquette of writing Thank You cards. Simple and sweet, they serve a higher purpose. In life as in business, people just want to be validated for their efforts. Thank you cards serve this purpose and they keep you on prevalent in the recipient’s minds. I always recommend writing Thank You cards for the big stuff – event invites, donations, post business lunch follow-ups, etc. – but in some cases, a simple digital thank you is also helpful. If I have a client who recommended me to someone, I make sure I mention them in a tweet or Facebook post that helps boost their business’s profile. Social media Thank Yous can get you pretty far. I’ve booked two new clients from them seeing my Thank Yous to others.
2) RSVPing is mandatory
In the South, if you receive a formal invitation requesting you RSVP with your intention to attend or with your regrets NOTHING is ruder than ignoring that request. My great grandmother once scolded me for failing to do so to a family function. “If you don’t acknowledge an invitation, whether you plan to attend or not, people will eventually stop inviting you,” she’d say. Boy, was she right.
Facebook and Twitter event invitations are easy to send and therefore it seems like you can sometimes be inundated with requests to attend networking functions, parties and meetings. Even if you cannot attend it’s important to send your regrets. Post a comment on the Facebook invite wall that you will make the next one. Make yourself heard. Expressing your gratitude for being invited, even if you can’t attend, keeps you fresh in that host’s mind. With any luck, they’ll come back to you later.
3) First impressions are everything
We all know the joke about Southern women being afraid to leave the house without make-up on. I’m here to tell you it’s still a prevalent philosophy of many a Southern belle. As my mother once explained it to me “I feel better when I look better. I’m ready for the day and for anything that comes my way.”
Social media allows for us all to be introduced without actually meeting in person. Between your website, LinkedIn account, Twitter profile and Facebook page, you and your company are being examined and judged at all times, by everyone. As a social media manager for a number of clients I am constantly evaluating my online appearance. I wouldn’t want to be caught recommending certain practices to clients that I’m not visibly doing myself. Making sure you’re online persona is presentable is essential to doing business in today’s marketplace.
4) Mind your Ps and Qs
Just because you’re limited to 140 characters in your tweets does not mean that proper grammar, punctuation and spelling go out the window. Sure, abbreviations for texting and tweeting have become standard practice nowadays. That does not however excuse messages such as this monstrosity – “hey there wut u up to this sat I have some ideas want to run by u”
This is simply not business appropriate. 140 characters or not, if you can’t take the time to properly craft a message to a client or business partner you’ll find they’ll be hard pressed to take the time to work with you.
5) Everyone is deserving of being your friend.
Social media is about people. While Facebook, Twitter, Foursquare and Pinterest can be useful for B2B and B2C communications, at the end of the day it’s more about P2P, – People to People – relations. I do the bulk of my initial outreach for all my business ventures through Twitter and when I do I don’t send potential clients and business partners a stuffy, boring tweet.
As my mother says, be nice to everyone as if you’re already their friend. My tweets start off with “Hi hon!”, “Hiya love!”, and “Morning sir!”. Familiar it may be, but social media is not meant to be corporate sounding. Have fun with it! Once you have the connection made, take it off the social airwaves and on to email or the phone.